Overview

Market Identifier

Wire tap imageA leading provider of telephone number identification services engaged RASA Consulting to provide market identification, analysis, and business development services for their criminal justice service offering . RASA organized a team of five marketing professionals and contacted 1,500 of the top state and local law enforcement organizations to determine key influencers and decision makers.

RASA followed up with a direct mail campaign, sending the client’s sales and marketing literature with an ‘interest’ letter created by RASA. A second telephone call was made to further qualify the lead and a complete call plan was provided to the client for sales follow up. This campaign was very successful and the offering is now one of the client’s top selling services.