Market Identifier

Wire tap imageA leading provider of telephone number identification services engaged RASA Consulting to provide market identification, analysis, and business development services for their criminal justice service offering . RASA organized a team of five marketing professionals and contacted 1,500 of the top state and local law enforcement organizations to determine key influencers and decision makers.

RASA followed up with a direct mail campaign, sending the client’s sales and marketing literature with an ‘interest’ letter created by RASA. A second telephone call was made to further qualify the lead and a complete call plan was provided to the client for sales follow up. This campaign was very successful and the offering is now one of the client’s top selling services.