Team Summaries

Rick Slifer | Lee Coogle | Diana Gowen | Anton (Toby) Reut

Rick Slifer
Founder and Principal

Rick Slifer photoMr. Slifer founded RASA Consulting as Richard A. Slifer and Associates, LLC in July 2005 with a principle mission of providing sales and marketing consulting services to companies just entering the federal market, or those looking to expand or improve their approach to the federal market. The company started with three clients—two small business and one top 25 federal contractor—and has since grown to provide expertise and services to broad spectrum of IT and telecommunications companies, all looking to improve their sales, business development and marketing approaches to this huge marketplace.

Mr. Slifer has since attracted numerous professionals to the firm who have broadened the base of services that can be offered to RASA Consulting clients. The true measure of the firm’s success is in the improved win rates and increased revenue clients experience.

Mr. Slifer has more than 30 years of experience in building and managing successful sales, marketing and customer service teams. Throughout his career, Mr. Slifer has held executive positions in sales and marketing at Northern Telecom, SAIC and MCI, where he directed the capture effort and served as the business manager for GSA’s highly successful FTS2001contract that generated more than $2 billion in revenue. He has extensive experience in corporate development at large systems integrators, including SAIC, where he focused on improving market penetration and developing new business opportunities and relationships with the Air Force Pentagon Communications Agency.

Mr. Slifer is an active member in TechAmerica, the largest forum for IT and telecom companies that sell to the federal government. In this forum, he serves the Chairperson of the NS2020 Task Force, which provides GSA with industry comments as it rolls out this strategy for replacing all of its regional, national and global network-based IT programs. Mr. Slifer is also active in the American Council for Technology and Industry Advisory Council (ACT-IAC), previously serving as Chairperson of the Telecommunications Shared Interest Group.

Key Management Strengths: Business Development; Sales Performance; Marketing Strategy; Capture Management; Proposal Development

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Lee Coogle
Executive Consultant

Mr. Coogle has nearly 20 years of experience managing programs and contracts in the telecommunications industry. He is a skilled negotiator and communicator with experience on several high-profile contracts including Networx, FTS-2001 and VTS 2000. Mr. Coogle is an expert on contract, management and marketing issues for a full-range of IT and telecommunications topics including defense, healthcare, telecommunications, disaster recovery, security and software. His skills include technical writing and editing, proposal preparation, process improvement analysis and contract management activities. Prior to coming to RASA, Mr. Coogle worked as a program manager at 3Com, managing the Air Force Unified Local Area Network Architecture (LANA) program.

Key Management Strengths: Program Management; Marketing Strategy; Process Improvement Analysis

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Diana Gowen
Executive Consultant

Ms. Gowen has more than 30 years of experience in the telecommunications and networking industry, recently completing her corporate career as Sr. VP and General Manager at CenturyLink. Since then, she consults to a broad array of networking and systems integrators assisting in the development of their success strategies in pursuit of federal business. Her expertise includes corporate marketing strategy, acquisition readiness assessment, strategy on the acquisition, SWOT analysis, and Black Hat reviews. Through her broad experience, Ms. Gowen is a proven leader that brings a strong knowledge of the competitive environment in network sales and the strategies necessary to win business and grow market share profitably.

She has extensive executive experience working in high level positions for CenturyLink federal (formerly Qwest government), Broadwing Federal, MCI Government Services, and AT&T Commercial Markets. Under Ms. Gowen’s leadership, century link emerged as a victor of the highly competitive Networx Universal and Networx Enterprise contracts under GSA; other contract awards include Defense Research and Engineering Network (DREN), the Social Security Administration’s Managed Data Network, and the Veteran’s Administration’s Managed Voice and Data Networks, to name a few. She was awarded the Federal 100 twice, and the Industry Executive of the Year.

Key Management Strengths: Understanding the missions and objectives of civilian and DoD agencies, Market Strategy, Business Development Planning; Competitive Analysis; Capture Strategy

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Anton (Toby) Reut
Executive Consultant

Mr. Reut has more than 35 years of experience in telecommunications systems management and is a recognized expert on European defense networks, leading the ALLA NALLA certification effort at RASA. With an expertise that encompasses sales, marketing and client services, Mr. Reut is a skilled business development manager and has led successful sales organizations and marketing teams to generate multi-million dollar revenues. In past positions, he has been responsible for market research, strategic planning, opportunity identification and capture management of several federal programs. In addition to his certification and business development expertise, Mr. Reut also specializes in the planning and execution of webinars for business marketing. Before coming to RASA, Mr. Reut held leadership positions at both CMA and FedSources.

Key Management Strengths: ALLA NALLA Certifications; Business Development; Market Research; Sales Performance

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